Zack Lloyd is a seasoned marketing professional who has created a reputation for developing innovative and strategic marketing plans to achieve maximum sales results. With more than seven years’ experience in the fields of advertising, interactive marketing, database marketing, public relations and lead generation, Zack takes a creative approach to driving awareness for products and ultimately converting sales.
A 2009 graduate of the E.W. Scripps School of Journalism at Ohio University, Zack entered the marketing field as Assistant Interactive Marketing Manager at the Philadelphia, Pa. based sports and entertainment company Comcast-Spectacor. In that role, he was responsible for all website, email and social media marketing efforts for Wells Fargo Center events. From 2010 to 2013, Zack quickly ascended the corporate ladder, rising to Senior Marketing Manager at Wells Fargo Center where he focused on advertising, media buying, public relations, developing personnel and creating comprehensive marketing plans for events at Wells Fargo Center.
Prior to joining UNIT Solutions, Zack served as Director of Marketing for Global Spectrum at Boardwalk Hall and Atlantic City Convention Center from 2013 to 2014. Chiefly responsible for marketing for all events at Boardwalk Hall and Atlantic City Convention Center, Zack oversaw a staff of three to maximize ticket sales for concerts, sporting events and family shows at both facilities. While serving in this role, Boardwalk Hall was ranked the #2 arena in the country based on total gross ticket revenues among venues of similar capacities (10,000 to 14,999).